This Gatorade commercial from 1985 really demonstrates to me the power of good advertising. Gatorade’s current image as a performance-enhancing sports elixer works incredibly well, in that I believe it on a deeper level than I’d like to. But it’s an image that’s impossible to rectify with the goofy product seen above, which is apparently sold in powdered form, like Tang, and is meant to be served with ice. This is a welcome form of cognitive dissonance, though, because the next time Gatorade’s current, badass taunt of an ad campaign asks you “What is G?”, you remember, “Oh yeah — the same shit it was back in 1985: Sugary orange powder mixed in water.”